Team
World-class builders, operators, and investors.

Head of Marketing & Communications
Director, New Venture Creation & Strategy
Managing Partner
Founder & CEO
Advisor, Security
Chief Financial Officer
Director, Digital Strategy
General Manager
Chief Innovation Officer
Head of Talent
Chairman
Advisor, Product & Design
Controller
Advisor, Technology & ML
Head of Marketing & Communications
Director, New Venture Creation & Strategy
Managing Partner
Founder & CEO
Advisor, Security
Chief Financial Officer
Director, Digital Strategy
General Manager
Chief Innovation Officer
Head of Talent
Chairman
Advisor, Product & Design
Controller
Advisor, Technology & ML
Head of Marketing & Communications
Director, New Venture Creation & Strategy
Managing Partner
Founder & CEO
Advisor, Security
Chief Financial Officer
Director, Digital Strategy
General Manager
Chief Innovation Officer
Head of Talent
Chairman
Advisor, Product & Design
Controller
Advisor, Technology & ML
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Benoît Béland
Head of Marketing & Communications
Benoît is a marketing and communications leader with over 20 years of experience working with national and international companies in branding, communications, and customer relationship management.

He has managed multidisciplinary teams and carried out major projects for brands such as Bombardier, Telus, General Motors, Molson, Metro, and Saputo, while also leading account and strategy teams for well-known agencies like Publicis, TAXI, Nurun, KBS, and Cossette.

As Diagram’s Head of Marketing and Communications, Benoît contributes to the growth of the portfolio companies and works to guide co-founders in the management and strategy of all marketing and communications activities. He is a graduate in business administration from UQAM.
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Damien Charbonneau
Director, New Venture Creation & Strategy
Damien serves as Director, New Venture Strategy & Creation at Diagram. There, he develops investment theses for the launch of new ventures, helps put in place founding teams, supports the innovation team in creating proof of concepts, and advises CEOs of Diagram's portfolio companies on strategy. Prior to joining the fund, Damien worked at McKinsey & Company where he served clients in a wide range of industries and functions. In the 2 years he spent at the firm, Damien developed an expertise in delivering large-scale transformations for distressed companies. In his last engagement, he played a central role in the support of a billion-dollar transformation. Damien holds a Bachelor of Industrial Engineering from Polytechnique Montreal University.
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Dan Robichaud
Managing Partner
Dan is a serial entrepreneur and an angel investor. He sold his first company in 2006 to a Fortune 500 company. He then went on to start and exit five other technology companies. His latest venture is PasswordBox, which was acquired by Intel Security in 2014. Dan is also an active investor in many promising technology start-ups.
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Francois Lafortune
Founder & CEO
Francois is the Founder and CEO of Diagram. Prior to founding Diagram, he was a co-­leader of McKinsey & Company’s Canadian technology practice, where he advised senior executives of banks and insurance companies. Prior to McKinsey, Francois was a serial entrepreneur, launching his first business at the age of 13. He then co­-founded Vitres.net, which has grown to become the largest student franchise system in Quebec (now part of Residencia). Francois earned a Bachelor of Engineering from McGill University, and an MBA from the Stanford Graduate School of Business.
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François Proulx
Advisor, Security
François Proulx is the CEO of Elliptica Security, a leading application security expert, and Security Advisor for Diagram and its portfolio companies. Previously, he led application and product security at McAfee's Safe Identity division and PasswordBox. In his free time, he regularly takes part in and organizes computer security competitions (CTF) such as NorthSec, DEF CON, iCTF, CSAW, HackUS, and Hackfest. Francois holds a Bachelor of Engineering, IT Engineering from École de technologie supérieure.
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Guillaume Marion
Chief Financial Officer
Guillaume is the Chief Financial Officer of Diagram. Prior to joining Diagram, he was working in the investment banking division of HSBC in London, UK in its Financial Institutions Group advising global banks, insurers, asset managers, and market infrastructure providers. Prior to HSBC, Guillaume was part of the Rocket Internet ecosystem where he was CFO of Payleven, a financial technology startup based out of Berlin, Germany. Previously, he spent several years at PSP Investments in Montreal, Canada, initially in its direct private equity group and subsequently in its internal hedge fund.

Guillaume is also very active in the community having had several involvements with non-profit institutions in the fields of foreign policy, public policy, corporate governance, academics, and the arts. In addition to being a Chartered Financial Analyst and a Chartered Alternative Investment Analyst, Guillaume holds a Bachelor in Business Administration from HEC Montreal and a Masters in Finance from London Business School.
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Jean-Nicholas Hould
Director, Digital Strategy
Jean-Nicholas is Director, Digital Strategy at Diagram. After graduating, Jean-Nicholas moved to Chicago where he built MountainMetrics, an analytics software for a microblogging platform. He subsequently joined Montreal startup PasswordBox as an early employee, where he headed growth, scaling PasswordBox’ user base to 5M users. In 2014, PasswordBox was acquired by Intel. During his time at Intel, he contributed in building a world-class data science team for the True Key product. Jean-Nicholas is an entrepreneur at heart. His skillset is at the intersection of business, technology and digital marketing. He holds a Master in E-Commerce from HEC Montreal.
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Karel Vuong
General Manager
Karel is a General Manager at Diagram where he works with its portfolio companies in an operational capacity to hire and grow teams while leading the firm's efforts on community, media relations, and public policy. He also serves as the Head of Platform & Community at Portag3 Ventures creating opportunities for its portfolio companies (Wealthsimple, League, Drop, and more) to share knowledge, scale up, and expand internationally. Karel is an advocate for the Canadian startup ecosystem and sits on the advisory boards for Singularity University's Canada GIC, Venture for Canada, and Startup HERE Toronto. Karel is a university dropout from the Computer Science program at the University of Toronto, Trinity College.
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Marc-Antoine Ross
Chief Innovation Officer
Marc-Antoine is the Chief Innovation Officer at Diagram. He is a serial entrepreneur having started his first company at the age of 21 and co-founded three successful companies: PasswordBox (Acquired by Intel), SoftCity and Piria (Acquired). From 2014 to 2017, he was Director, Data Engineering at Intel Security, where he built the big data team for True Key.

Marc-Antoine is very active in the Montreal tech community, personally advising several startups and mentoring companies at Founder Institute and Founder Fuel. He is also an ambassador for Centraide, having raised significant donations from the tech community.
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Marie-Eve Bernard
Head of Talent
Marie-Eve is Head of Talent at Diagram and runs all recruiting, talent, and culture at Diagram and its portfolio companies. She has over 10 years of experience with several tech companies, where her team hired 200+ employees every year. Marie-Eve is an expert in employer branding and recruiting tools and has developed analytics and metrics to screen large numbers of candidates to predict on-job success. She has hosted conferences and given training to recruiters at both startups and some of the largest banks and companies in Canada. She holds a bachelor’s degree in Computer Science from UQAC.
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Paul Desmarais III
Chairman
Paul Desmarais III is the Chairman of Diagram, Executive Chairman of Portag3 Ventures, and also serves as Senior Vice-President of Power Corporation and Power Financial. Prior to his current position, he worked in the Risk Management Group of Great-West Lifeco. Previously, he worked in project management and corporate strategy at Imerys in France. He began his career with Goldman Sachs, in the Investment Banking Division, Investment Strategy Group, as well as in the Special Situations Group.

Paul is a director of Great-West Life, Investors Group, Mackenzie, Pargesa and Groupe Bruxelles Lambert. Paul also serves as Executive Chairman of Sagard Capital, Chairman of Wealthsimple and Vice-Chairman of Imerys. Paul is the recipient of a B.A. degree in Economics from Harvard College (graduating cum laude) and he holds a MBA from INSEAD in France.
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Sébastien Malherbe
Advisor, Product & Design
Sébastien Malherbe is Product and Design Advisor at Diagram, the Head of Product at Intel Security, and Founder of The Mont Royal Watch Co. He was formerly the VP Product Management at PasswordBox prior to their acquisition by Intel in 2014 and the VP Product at BuddyPilots Aviation. He is driven by his passion for user interfaces and the web with over 10 years of experience in product and design. Sébastien is a graduate from Lycée les Eucalyptus's Electrical Engineering program.
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Vitor Carenzi
Controller
Vitor is the Controller at Diagram. He brings with him several years of international experience in finance, accounting, treasury, and law from insurtech and manufacturing industries in Canada, Ireland and Brazil. He holds a Bachelor of Laws and he is currently studying to obtain the CPA designation.
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Vladimir Novakovski
Advisor, Technology & ML
Vlad is an Advisor, Technology & ML at Diagram and a technology leader and advisor based in Silicon Valley. He has engineering leadership experience at Euclid Analytics and Addepar, as well as Quora, where he founded the machine learning team. Prior to that, he headed up high frequency trading at Graham Capital, a $10 billion AUM hedge fund. Vlad graduated from Harvard College and began PhD work at Harvard as a Presidential Scholar before leaving to join industry.