Over the last 20 years, Jeff Mitelman, CEO & Co-Founder of Thinking Capital, has built his career by challenging the status quo in financial services. Recognizing the gap between what was needed versus what was being offered, Jeff was determined to build businesses focused on those who were being underserved. At Thinking Capital, Jeff is leading its team to redefine how small businesses borrow. Driven by a vision that Lending should be smarter not harder, he continues to drive product and has cultivated many of TC’s partnerships including CIBC, Staples, Moneris and many more. Jeff is a graduate of McGill University and a proud recipient of the E&Y Entrepreneur of the Year award.